Barry Falcon
Co-Founder & CFE
Over 20 years of direct experience in franchise, both as a franchisee and as an executive within multiple national franchisor systems
My Story
As iFranchise Group’s Senior Franchise Advisor in Atlanta, Mr. Falcon’s professional career spans more than 40 years across a range of industries and functions. Mr. Falcon has over 20 years of direct experience in franchising, both as a franchisee and as an executive within multiple national franchisor systems. Prior to joining the iFranchise Group as a Senior Advisor, Mr. Falcon served as CEO/Partner of Concrete Craft, where he implemented organizational and procedural improvements and initiated and led the sale of the company to Home Franchise Concepts.
Before his tenure at Concrete Craft, Mr. Falcon was President/Founder, and Chairman of the Board, at ShelfGenie Franchise Systems, where he helped to establish the franchise program and was instrumental in growing the concept to 165 locations in 10 years. He led the sale of ShelfGenie to Neighborly in 2020.
Mr. Falcon is an active marathon runner and cyclist and is involved in several professional and community organizations, including local chambers of commerce and the Juvenile Diabetes Research Foundation. He is a pickleball PPR Certified Pro-Level Instructor and has competed in many tournaments.
He received a Professional Designation in Business Management from UCLA and has also received Certified Franchise Executive (CFE) designation from the International Franchise Association.